READY, SET, SHOOT!
You’ve always wanted to discover the backstage of a shooting and wondered how the creative process at Clio Goldbrenner works?
Lucky you! We decided to take you behind the scenes and show you all the secrets of the New Collection camping.
Let yourself be taken away in the shooting team...
FIRST THINGS FIRST: THE COLLECTION'S INSPIRATION!
Every new Clio Goldbrenner collection is created around a theme, which acts as a red thread along the whole creative process. As you’ve perhaps already guessed, the new Autumn-Winter Collection theme is “6PM TO 6AM” : the collection picks you up at work at the end of the day and takes you for a memorable night… until the wee hours!
Each sub-collection is therefore inspired by a moment of the night:
Python is for dinner with friends at 9PM...
...Croco is for a graceful and festive arrival at home at 5AM!
Once the collection inspiration is all set up, next step is shaping the mood for the shooting! As each sub-collection stands for a specific moment, the shooting is divided in different atmospheres, depending on the time of night. A mood board is created summarizing the different themes and bags are carefully selected.
From twisted elegance and dinner setting at 9PM...
...To rising daylight and silky bedsheets at 5AM!
NEXT STEP: FINDING THE RIGHT PEOPLE!
Models, photographer, designer, stylist, make-up artist, hairstylist... It takes a whole team of talented professionals to achieve the perfect shooting! They work together to make all parts of the story fit together.
D-DAY: NOTHING IS LEFT TO CHANCE!
A planning is to be followed to the letter: sub-collections are shot in a predefined order, sceneries are installed, models are dressed and made up… Ready, set, shoot!
That’s when the magic happens:
The real purpose is to sublimize the bags to the fullest!
Following the shooting comes the most stressful part of the work… waiting for the result.
And hopefully, it turns out into a great success!
After 9PM and 5AM, can you guess what’s the next collection time?
Special clue for you: it has to do with back to work…